Have you heard about the Google update?

April 9, 2015

Have you heard about the Google update?

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March 14, 2015

FutureLab have moved!

We’ve moved! But don’t worry, we’re still offering quality web design in the heart of Takapuna. We’ve moved our office from Lake Road to 84B Hurstmere Road, Takapuna, right on the main street. The entrance to our building is handily located right next to KiwiYo in Takapuna, and we’re just 2 minutes from beautiful Takapuna Read More

February 26, 2015

WordPress CMS: improving the web world since 2003

We recently looked at the difference between open-source and closed-source software for websites and why we recommend using open-source software to design your business website. (If you use your web company’s proprietary software, you may end up being locked-in to high prices with no chance of walking away and keeping your own website.) In particular, Read More

February 9, 2015

The number one question to ask your web developer

Forget about the pretty logo, even forget about promises of increased sales and revenue. The number one question you need to ask your web developer before going ahead is ‘DO I OWN MY WEBSITE?’ The answer you receive may surprise you. Many businesses may not realise that they don’t in fact own their website. And Read More

January 19, 2015

History of FutureLab

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January 19, 2015

Copywriting for the web: increase sales, improve traffic, tell your story

You may think that developing and maintaining a website for your business is over once you’ve flipped the switch and introduced your new website to the world. Sure, there’ll be the odd product to update but that’s all the effort you need to put in, right? Not so. Developing a website for your business takes Read More

December 17, 2014

11 steps to increase sales on your eCommerce website

First things first – if you’re not convinced your small or medium business could benefit from an online store, catch up on website benefits and online shopping trends first. Internet shopping continues to increase steadily, even in little old New Zealand. And small businesses with online stores can benefit from watching the marketing and sales Read More

December 3, 2014

Cyber Monday up, Black Friday down: what does it mean for NZ online retail?

Black Friday, the day after Thanksgiving when stores in the US traditionally erupt in a frenzy of consumer madness – is shifting to the online retail world. While 2014’s Black Friday still saw queues of shoppers at all hours of the day and night on Thanksgiving Day and the day after, the latest estimates have Read More

December 1, 2014

The 6 things to do on your pre-Christmas checklist

The Christmas holiday season is fast approaching! We wanted to help out with a handy checklist to make sure your company is ready for Christmas. Read on for our 6 tips to prepare for the holiday closure. Put your closing hours on your website If your company is shutting down at any time over Christmas Read More

November 24, 2014

FutureLab partners with Campaign Monitor for awesome email marketing campaigns

As a proudly New Zealand company, we love supporting other innovative Australasian endeavours in the technical field, especially ones that make ours and our client’s lives that much easier. One such company shaking things up in the field of digital marketing is Campaign Monitor, an Australian-run company that in the last 10 years has rocketed Read More

November 19, 2014

Greatest gift for Christmas: a new website for your business

Christmas is fast approaching and in the business world, warm fuzzy feelings and merry Xmas spirit translate into prime opportunity for increasing sales and harnessing rampant consumerism. Yay for the Western world and the spirit of Christmas! In all seriousness though, with the aftereffects of the 2007 recession still lingering on, Christmas shopping and the Read More

November 2, 2014

Failure to launch: why so many businesses struggle to put new websites live

Working with clients on their web design can be a diverse experience. Some clients need everything done YESTERDAY and really pile the pressure on, especially if they have outsourced their work to us. Other clients seem to have no discernible timeframe, happily waiting months to review the website that is otherwise ready to launch. Either Read More

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