BNZ Connect: make your website and social media work for you
October 13, 2014
BNZ Connect: make your website and social media work for you
FutureLab recently gave a presentation in Takapuna at the monthly BNZ Connect event (first Tuesday of every month, see you there!). Our presentation was about – what else? – effective marketing strategies for small business. Number one on the list, of course, is get a website for your business! Whether you sell products, services, or Read More
October 6, 2014
Turning the difficulties of small business into advantage
When you own a small business, every job matters. There’s no financial cushioning like the big companies, a cash-stuffed armchair if you will, to have a cozy snooze on through the rough times. No, every day is an energetic grind, you’re pedal to the metal, and each new piece of business is a relief – Read More
October 1, 2014
Domain name .nz – is it worth changing your domain?
So unless you’ve been living under a rock this week, you’ll have heard about the new “exciting” changes to New Zealand domain names. At FutureLab HQ, where I’m copywriter in residence, we’ve already had many calls from clients wanting to know more information about what this all means, so let’s go through the options for Read More
September 18, 2014
A guide to SEO basics: how to make your website content SEO-friendly
First things first: if you need to learn what SEO is and how to use it, catch up here. Search engine optimisation, or SEO for short, is hugely important to your website. It can mean the difference between driving a good amount of traffic to your website, and withering away somewhere in the murky depths Read More
May 22, 2014
A Facebook advert can be a great way to gain popularity for your page or attract new customers to your business. The great thing about Facebook ads is that they allow you to target specific audiences according to age, interest, location and many more. From our experience, the best tactic is to be a little Read More