Every business owner knows that good branding makes all the difference to success. However, many business owners overlook their branding during the web development process.
When it comes to website branding, all the small details matter. Everything from the website copy to the visual content will send a message about your brand to potential customers. It’s important that you make the most of this opportunity, so that you can build a stronger customer base. Want to know how to create a website that speaks to your company’s brand? We’ve put together some of our best tips below.
Incorporate Branded Visual Content
Visual content obviously plays a crucial role in your website branding, but there are lots of different factors to look at here.
One of the first things you’ll need to establish is the colour scheme. Think about your company logo and choose a website colour palette that compliments it well. Custom WordPress websites offer many colours and themes, designed to give you a lot of creative freedom here.
Every website should include high-quality images and photography. If you can, take the photos yourself or hire a professional who can capture the essence of your business. This will add a personal touch to your website and help to showcase your professionalism. Using stock photos can be useful in some circumstances, but it does far less for your branding than bespoke photography. When you create your own images, you can make sure they suit the page they appear on precisely.
Interesting illustrations and infographics can also help to elevate your website’s brand. These extra features will help your website to stand out amongst your competitors.
Consider Tone of Voice in Written Content
The written content on your website can help to showcase your brand’s personality. Everything from your product pages to the homepage is a great opportunity to show who you are as a company.
When writing website copy, always consider tone of voice, as your tone of voice will depend on what you want your brand to be. Think about what your company values are and what you stand for. Do you want your business to be relatable and approachable? Then a casual and conversational tone may be the way to go. But, if you want your company to be taken more seriously, then perhaps a formal tone is appropriate.
No matter how you choose to write your website copy, the most important thing is that you remain consistent throughout. Content that jumps from serious on one page to upbeat on another will confuse your readers!
Highlight Your Brand Narrative
When a customer discovers a new company online, one of the first things they will do is visit the About Us page. Customers visit this page to find out more about the company, including its history and background. It is crucial that your About Us page is informative, engaging, and personal. Use your About Us page to tell your company’s unique story. The goal is to remind your customers of your journey, so that they can form a stronger connection to your brand.
Build a Custom Website that is Tailored to Your Brand
If you want to create a website that truly speaks to your brand, the best way to do this is to create a custom website. Templated designs just don’t offer the freedom, control, and flexibility that you need to make your website unique. At FutureLab Digital, we specialise in custom WordPress Website Development tailored to your company brand. We create beautifully designed custom websites according to all your business needs! For more information about our work and services, feel free to contact FutureLab Digital today.