Having a well-designed company website is crucial in today’s day and age. Whether you’re a small independent business or a global retailer, all businesses need to prioritise website development. But what are the key elements of a good company website? To see what you need to look out for, read on.
Functionality and Usability
User experience should be at the forefront of your mind when creating your company website. One of the first things to consider here is page load speed. Most users of the internet are impatient, and they won’t hang around long if your website takes too long to load. Many custom website designs have built in functionality to prevent this issue from occurring.
Is your website easy to navigate? Again, if users can’t find what they’re looking for, they won’t waste time browsing a complicated, poorly designed website. All the sections of your website should be categorised clearly, in a font that is easy to read. All the small details matter.
Informative Content that Converts
There are a few main components to watch when it comes to good website content. First and foremost, the content should be useful, informative, and well written. The copy should be written in a way that speaks to your company’s brand, using the appropriate tone and voice. If you’re not good with written words, it may be worth hiring a professional who could get your message across well.
Simplicity is key. The language should be easy to read and understand. If the copy is too longwinded, users will begin to lose patience. It’s important that you get to the point quickly and answer the questions that your users want to know.
To drive sales, your webpages should also include a call to action. A call to action tells the website visitor to do something, like visit the company store or buy a product. It’s always a good idea to include a contact button or online form on product or service pages, to encourage users to get in touch. Essentially, it’s important to make everything easy for users, so that they don’t have to go searching for things. Try to put yourself in their shoes, and think ahead to answer their questions before they have them!
A Unique Design that Highlights Your Brand
When someone visits your website, it should be clear to them right away what your brand is. Your website is your opportunity to showcase your company’s personality and unique qualities.
There are many ways to highlight your company’s brand on your website. Everything from the website’s visuals through to the written content can help to showcase your brand. Written testimonials, high-quality images, and an informative About Us page can all help to sell your brand to the customer. These details could influence whether a website visitor turns into a potential customer.
If you want your website to stand out amongst competitors, it’s best to avoid simple, templated designs. Custom website development offers much more freedom when it comes to branding.
Create your Dream Website with FutureLab Digital
Website development isn’t easy. If you need some help creating the perfect website for your business, FutureLab can help get you where you need to go. We are a web development company in NZ offering innovative digital solutions for all business owners—our talented team will collaborate with you throughout the process to ensure your website is everything you want it to be. Get in touch with FutureLab Digital today to create your dream custom website.