80% of Motor Co’s customer use mobile to search through their listed vehicles. As the present site wasn’t designed for mobile-first, there was a concern that a number of potential customers where being lost due to user experience on devices. The new site needed to mobile-first.
We designed the new website with ‘app-style’ integration. From slide-out filters to instant price adjustments when add-ons are added. Motor Co’s full package was arranged to make the customer journey flow from vehicle range and finance, to on-going services and support. The vehicle content is automatically updated from a management system. Keeping the vehicle listings up to date.
Product at the forefront
A custom developed carousel allows for multiple vehicles and promotions above the fold-line.
And it’s totally responsive.
Keep the user/customer happy
One of the key functions on the Motor Co site was ‘vehicle search’. We designed a simple to use slide out filter, to avoid users having to click the arrow key, multiple of times to go back to complete a function. This filter appears on any page by just clicking the ‘search vehicle’ button. This might seem like common sense, but you’d be surprised as too how many websites don’t have a solution for a simple action like this.
Motorcentral integration. Vehicle managed stock.
Totally responsive and customised
Top of the requirements for the new Motor Co website was that it was responsive without compromising user experience. The site was designed and built that no matter what device was used the structure would adjust without losing its functionality. We also developed customised functions where the user can choose to add an add-on and get a price instantly.
Creating a new website is no easy task, but working with FutureLab made IMG’s far easier. Nothing was ever a problem and no query to big or small we look forward to continuing to work with them in the future as we develop the website further.
Jackie Hancock, Company Administrator, IMG